The Mcdonald’s ‘Great Tastes of America’ menu is back and with the arrival of a new menu comes a new advert. This quirky advert set in a library and naturally featuring a basketball player used Acme Graphics to recreate vintage books.

We came up with book covers that are aged at the artwork stage – these are printed and wrapped around existing books. It is a cheap way to cover a large area of book shelving for a tricky location shoot.

A close up with Acme designed books.