Apart from a hero detective crime book cover, which was requested to have a vintage look, we designed and printed bespoke rolls of festive crime tape, and reworked the existing Waitrose Red Velvet Bauble Dessert packaging box, simplifying the design and making the cellophane window larger to show more of the product, and increasing the key text, to be easily readable in a short, close up reveal shot.

The talented, ‘A list’ cast really carried off the concept, resulting in an original and memorable Christmas ad campaign. There is a second instalment yet to be aired, where no doubt the dessert stealing culprit will be revealed, to much festive merriment.

We have worked on many Christmas commercials over the years, supplying a range of hand props and dressing prints and signs.