The changing nature of print advertising’s moral compass
Looking back, it is extraordinary how much things have changed in the world of print advertising. The postwar decades of the twentieth century are considered to be the golden age of print advertising, but we were shocked to have found these examples online which would certainly not be passed as politically correct by today’s standards.
Examples of politically incorrect vintage advertising.
Back then, pre the feminist movement, society was firmly rooted in traditional gender roles where women were expected to be wives and mothers, but little more. There was a lot of what we would now consider to be sexism, misogyny and mild racism in advertising in the 1950s and 1960s, which have thankfully disappeared in recent decades.
There were also some outrageous claims appearing in these adverts which would no longer pass the Advertising Standards Authority’s strict rules.
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