In the past 20 years, the world has adopted digital and mobile devices for most of it’s ‘non-voice’ communications, and that has been reflected in film and television storytelling. Interactive On Screen Graphics is a relatively new area for art departments to commission, but something Acme has been creating for most of the digital revolution era. The use of
We are used to a variety of weird and wonderful requests here at Acme, the latest being for Mitsubishi who’s ‘mockumentary’ style advert promotes the ASX model and takes place in the ‘Overworked Human Sanctuary’. Whilst showcasing the capabilities of the ASX the focus is on the rehabilitation of Colin the overworked Accountant. We created parodies of all