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  >  action props   >  “Just like McDonald’s” Campaign

M cDonald’s latest integrated campaign seeks to highlight the quality of their ingredients and dispel the notion that fast food is unethically sourced. The two adverts focus on the quality of their key ingredients, mainly eggs and beef.


McDonald’s is attempting to distance itself from the negative perceptions of fast food with a quality-assuring campaign

One of the requests was to create illustration artwork for the hero beef cut chalkboard style poster. Every detail was thought-through including using the correct cow outline, highlighting certain cuts of meat with tonal variation while creating an authentic chalkboard effect.


We have been very luck to supply graphics for previous McDonald’s campaigns including hero props for their Christmas advert.

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