Digital Signage

We are increasingly asked to design ‘digital’ signage, where the artwork we create is to be dropped into the scene in post-production. The approach and challenges are quite different to creating physical signs, as the environment, lighting, destination texture and camera angles all need to be taken into account.

In the recent past we have created digital signage artwork for a period stone carved sign outside an old people’s home, pub and restaurant location signs, an illuminated casino sign and Victorian style window ‘painted’ signs for the Sainsbury’s 2019 Christmas adverts.

All artwork © Copyright Acme Graphics Limited 2024