Lenovo hold an annual product launch meeting with key retail partners to showcase their latest technology and hardware (products which are not yet on sale to the public). In 2017 they decided to do something a bit different and held it in an exhibition space in Berlin.
We worked closely with the set designers to create a series of spaces, from a giant map room, cafe front seating area, an artist’s studio and a library with endless bookshelves. The artwork we created needed the illusion of depth, false perspective and Trompe l’oeil, when printed real size and mounted on flattage, the illusions all worked well.
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